The tech giant partners with Indian startup to offset emissions via innovative agricultural credits.
Google announced a landmark agreement with Indian ag‑tech startup Mitti Labs, securing the biggest rice‑methane carbon credit purchase in the company's history. The deal ties Google's sustainability goals to Mitti's methane‑capture technology that converts rice‑field emissions into tradable credits.
The partnership highlights how AI‑driven analytics are being used to verify and monitor greenhouse‑gas reductions at scale, positioning both firms at the forefront of climate‑tech innovation. Industry analysts say the move could accelerate similar collaborations between cloud providers and agritech innovators.
The announcement comes amid a wave of funding for climate‑focused startups, with several receiving multi‑million‑dollar rounds this week, underscoring investor appetite for solutions that blend data, AI, and sustainable agriculture.