ServiceNow announced the rollout of “Flow,” an internal startup aimed at AI‑native users, offering a service‑desk that deploys instantly and lets teams automate workflows directly within chat channels using natural language. The product promises speed and simplicity, positioning ServiceNow to capture the growing demand for conversational AI tools in enterprise environments.

The launch coincided with a rally in ServiceNow’s shares, buoyed by Accenture’s strong earnings that lifted broader software stocks. Analysts see the move as a strategic push to embed AI deeper into ServiceNow’s platform, potentially expanding its addressable market and reinforcing its competitive edge against rivals like Microsoft and Salesforce.

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