UK supermarket giant Asda has teamed up with e‑commerce specialist Rokt to introduce AI‑powered, personalized offers at the point of checkout. The collaboration uses machine‑learning algorithms to analyze shopper behavior in real time, delivering relevant promotions that align with individual purchasing patterns. The initiative is designed to increase conversion rates and basket size while enhancing the overall shopping experience.

This partnership highlights the expanding role of AI in retail, where data‑driven personalization is becoming a key differentiator. By integrating Rokt’s technology into its checkout flow, Asda aims to capture incremental revenue and gather richer insights into consumer preferences, potentially informing broader merchandising and marketing strategies across its network of stores.

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