The e‑commerce giant moves deeper into generative AI with a planned acquisition of the fast‑growing Decart, signaling intensified competition in the sector.
Amazon has entered advanced talks to acquire Decart, an AI startup known for its rapid growth and innovative models, for roughly $7 billion, according to a report from The Straits Times. The deal would give Amazon a stronger foothold in generative AI, complementing its existing cloud AI services and bolstering its product roadmap across retail and logistics.
Decart, founded just a few years ago, has attracted attention for its scalable AI infrastructure and a suite of tools that enable developers to build custom models quickly. Industry analysts suggest the acquisition could accelerate Amazon’s AI ambitions, positioning it against rivals such as Microsoft and Google, which have recently expanded their own AI portfolios.
The move comes amid a broader wave of AI‑focused mergers and acquisitions, with Nvidia reportedly eyeing a $25 billion stake in an open‑source AI startup and other tech giants scrambling for talent and technology. If finalized, the Decart deal would be one of the largest AI transactions of the year, underscoring the sector’s escalating valuation and strategic importance.