The Axel Springer Academy of Journalism & Technology has teamed up with Humboldt University of Berlin to introduce the AI Manager: AI Skills for Media & Publishing Professionals certificate program. The curriculum spans machine learning fundamentals, generative AI, and emerging agentic AI, aiming to equip media executives with practical expertise for integrating AI into editorial workflows.
Industry analysts see the move as a response to growing pressure on publishers to adopt AI-driven content creation and personalization tools while maintaining editorial standards. By formalizing AI education, the partnership could set a benchmark for other media organizations seeking to upskill staff and responsibly deploy AI technologies.
This story was written by a language model from reporting by VatorTV Substack. Check the original before quoting it.